Email marketing can take up a lot of time.
Writing copy, picking send times, figuring out what actually works... it adds up.
That’s where AI tools for email marketing come in.
They help take some of that work off your plate by writing emails, suggesting subject lines, and even figuring out the best time to hit send.
If you’re running weekly newsletters, launching promos, or just trying to stay consistent, these tools can make a big difference.
Here’s a list of some of the best AI email marketing tools out there right now, and what they can actually do to help.
TL;DR: Best AI Tools for Email Marketing
If you’re short on time, here’s a quick look at the top AI tools for email marketing that can help you write better emails, automate your workflow, and improve performance.
- Notion Mail: A minimalist email tool with AI-powered writing, smart labeling, and custom views.
- ActiveCampaign: Builds full campaigns using AI, including content, layouts, and send times.
- Klaviyo: Great for e-commerce; uses predictive analytics and AI-generated content.
- Mailchimp: Easy-to-use tool with subject line suggestions and content generation.
- Jasper: AI writing assistant that helps create and test email content fast.
- Copy.ai: Generates full email flows and content using smart AI workflows.
- MailTracker: Tracks opens, clicks, and lets you set follow-up reminders, so you always know what happens after you send your emails.
What Are AI Tools for Email Marketing?
AI tools help you send smarter emails. They can write subject lines, suggest content, and pick the best time to hit send.
But they do more than just save time. AI looks at your past emails and how people interacted with them.
It finds patterns, like when someone usually opens emails or what kind of content they click on.
This is called predictive analytics. It helps you:
- Send emails when people are most likely to open them.
- Write content that matches what your audience likes.
- Spot who might stop engaging soon, so you can win them back.
In short, AI tools help you make better decisions based on data.
Want to know how your emails are doing? Here are the important email marketing KPIs to track.
6 Best AI Tools for Email Marketing
Let's get to the list:
1. Notion Mail
Notion Mail just launched, and it is designed for users who want a minimalist yet powerful inbox experience.
Built with Notion's signature flexibility, it offers a customizable interface that integrates with your workflow.
Key AI Features:
- Smart Labeling: Notion Mail uses AI to automatically categorize your emails based on content, not just sender or subject line. This helps in organizing your inbox efficiently, allowing you to focus on what's important.
- Custom Views: Create personalized views to group and filter emails according to your preferences, such as by project, urgency, or contact. This feature enables businesses to tailor their email management to their specific needs.
- AI-Powered Writing: Leverage Notion's AI to draft and edit emails for consistent messaging and tone across your communications. This can save countless hours in the content creation process.
- Integrated Scheduling: Schedule meetings directly from your inbox, streamlining the process of setting up appointments and improving customer interactions.
Currently, Notion Mail supports only Gmail accounts and is available on web and Mac platforms, with iOS support in testing.
2. ActiveCampaign
ActiveCampaign is a popular player in email marketing software, offering both beginner-friendly features and advanced tools for experienced email marketers.
Designed to support businesses of all sizes, it brings AI-powered email marketing to the next level by combining automation, personalization, and data-driven insights.
Key AI Features:
- Predictive Sending: You can send emails at optimal times based on user behavior to improve email deliverability and engagement.
- AI-Generated Content Suggestions: Helps you create engaging content in the Email Designer that stays true to your brand voice.
- AI Campaign Builder: With just a prompt, this tool builds complete campaigns, including subject lines, layouts, and personalized messaging—ideal for launching automated email sequences in just a few clicks.
3. Klaviyo
Klaviyo is popular among e-commerce brands for its deep integration with online stores and its focus on customer data.
It’s more than just an email marketing tool, it’s a smart, AI-powered platform built to help businesses create personalized campaigns that drive results.
If you want to turn sales data into actionable strategies, Klaviyo is a strong choice.
Key AI Features:
- Predictive Analytics: Klaviyo uses AI to predict customer behavior, such as when a customer is likely to make their next purchase or how much they’ll spend over time. These valuable insights help you create campaigns that speak directly to where your customers are in their journey.
- Generative AI Content Creation: So, if you're crafting email subject lines or full email copy, Klaviyo's AI tools help generate relevant content aligned with your campaign goals and brand voice.
- Smart Send Time: This feature boosts email performance by choosing the best time to send messages, improving your chances of getting opened and clicked.
With Klaviyo, you're not just sending emails, you’re using first-party data and AI tools to drive smarter email marketing campaigns that enhance customer engagement and make every message count.
4. Mailchimp
Mailchimp is one of the most well-known names in email marketing, especially for small to mid-sized businesses.
What started as a simple email marketing software has evolved into a powerful AI email marketing tool.
It’s user-friendly, packed with smart features, and built to support marketing teams through every stage of the email campaign process.
Key AI Features:
- Subject Line Recommendations: Mailchimp's AI analyzes past performance and user behavior to suggest more effective subject lines, helping boost email open rates and improve overall email marketing engagement.
- Send Time Optimization: Like other top tools, Mailchimp uses AI to determine the best time to send your emails, increasing the chance they'll be opened and read. This is perfect for automated responses and timely messages.
- Content Generation Tools: These features help you quickly create on-brand, engaging content for your marketing emails, making it easy to keep messaging consistent while saving time during the creative process.
With a clean interface and strong integration capabilities, Mailchimp is suitable for businesses that want to use AI in email marketing without a steep learning curve.
It enables you to automate tasks, create targeted campaigns, and optimize your entire email marketing workflow with just a few clicks.
5. Jasper
Jasper isn’t a traditional email marketing tool, it’s an AI-powered content creation platform that works alongside your existing email marketing software.
Designed to help marketing teams generate high-quality, on-brand copy fast, Jasper is useful when you're focused on writing personalized emails, strong subject lines, or compelling calls to action.
Key AI Features:
- Email Templates for Quick Creation: Jasper comes with built-in templates for everything from email subject lines to full email campaigns. This allows marketers to generate engaging content tailored to different goals and audience segments with minimal effort.
- A/B Testing Support: Jasper helps you test variations of subject lines and content to identify what works best. This helps you improve email marketing engagement and campaign performance through data-backed decisions.
- AI Copy Suggestions: As you write, Jasper suggests ideas to refine your tone, structure, and message, making it easier to align content with your brand voice.
If you want a tool to speed up your writing process and improve customer engagement through more thoughtful, data-driven content, Jasper makes a powerful marketing assistant.
6. Copy.ai
Copy.ai is an AI-powered content generation platform that’s perfect for teams who want to produce engaging content quickly and at scale.
While it’s not built only for email, it’s widely used by email marketers to speed up writing tasks, maintain consistent messaging, and more.
Key AI Features:
- Email Copy Generation: From catchy subject lines to persuasive email bodies, Copy.ai helps generate relevant content that aligns with your marketing goals and speaks to your audience. This makes it easier to craft high-performing email marketing campaigns without starting from scratch.
- Workflow Builder: This tool allows you to map out full email marketing workflows, helping teams design automated email sequences and plan out targeted campaigns using insights from customer behavior and sales data.
- Personalization at Scale: Copy.ai uses customer data to help tailor messages for different email segments, making it easier to create personalized and targeted messages that increase click-through rates and overall campaign performance.
Copy.ai is suitable for businesses looking to streamline their email marketing strategies and automate the creative process.
Bonus Tool: MailTracker
Most AI tools help you write, schedule, and optimize your email campaigns, but what happens after you send them?
That’s where MailTracker comes in.
MailTracker isn’t an AI tool, it’s a simple Chrome extension for Gmail that gives you real-time visibility into your sent emails.
It shows who opened your message, when they opened it, and how many times they viewed or clicked on links.
You can also set follow-up reminders so you never miss a chance to reconnect with someone who showed interest.
What it does:
- Tracks email opens and link clicks in real-time
- Tells you who viewed your message (and how often)
- Let you set reminders to follow up based on recipient behavior
- Installs in seconds (no signatures or branding added)
If you’re using AI tools to create and schedule your emails, MailTracker helps you close the loop by showing you how those emails perform.
Here’s a short video on how to track emails in Gmail with MailTracker:
Add MailTracker to Chrome for Free
Want to see exactly who opens your emails, when they do it, and what links they click?
MailTracker makes it easy—and it’s free to get started.
Just add it to Chrome in a couple of clicks and start getting real-time data on your emails.
FAQ: AI Tools & Email Marketing
How do AI tools improve email marketing efforts?
AI tools help optimize email deliverability, write better content, and send emails at the right time. This improves open rates, boosts customer interactions, and saves countless hours on repetitive tasks.
Can AI tools integrate with existing systems and platforms?
Yes, most AI-powered email marketing tools are designed to work with your existing systems, CRMs, and marketing automation platforms—making setup quick and easy.
What kind of insights do AI tools provide?
These tools help you leverage data-driven insights like browsing behavior, customer feedback, and performance data. This allows for smarter customer segmentation and more personalized content across multiple channels.
Are there free plans available for these tools?
Many platforms offer a free plan or trial version, though they may come with limited features. These are great for testing the tool before investing in a paid plan.
How do these tools support long-term marketing efforts?
AI tools provide a comprehensive solution by automating emails, offering analytics tools, improving campaign performance, and ensuring robust email delivery. This enables businesses to scale their marketing efforts while staying consistent across touchpoints like email, push notifications, and more.
