Elevate Your Email Strategies With GPTs

Sales strategy
15 April 2024


There was ChatGPT... and now, enter the era of GPTs! ๐Ÿš€


A new wave of innovation. ChatGPT's arrival was like AI for everyone, raw and unfiltered, leaving us wondering how to wield its power effectively. It's akin to the early days of Facebook โ€“ a huge hit, but then came the specialized social networks, each with its unique perspective.


GPTs mark a grand revolution, as they're the ones set to truly make a difference in our daily lives. ๐ŸŒŸ


๐Ÿ‘‰๐Ÿผ๐Ÿ‘‰๐Ÿผ On one hand, You can craft your very own GPT, train it with your company's and industry's content, and have it serve as a personalized, ultra-relevant assistant.

Your GPT could be your top employee, your ace marketer, your HR guru... sky's the limit! ๐Ÿ’ผ๐Ÿ’ก


๐Ÿ‘‰๐Ÿผ๐Ÿ‘‰๐Ÿผ On the other hand, you can use GPTs created by others. It's crucial to distinguish between GPTs created by ChatGPT, companies, or individuals.


There's a lot to learn about GPTs, and we're taking it one step at a time. First up: how to create your GPT for your business, followed by exploring which GPTs could jazz up your marketing emails.

Let's dive in! ๐ŸŽฏ


1/ What are GPTs?


Initially, ChatGPT was an interface for direct conversations with AI trained by OpenAI on a vast array of references. ๐Ÿค–


GPTs are like pre-trained conversations, already โ€œeducatedโ€ if you will. ๐ŸŽ“


If you want a highly educated IT person, you can get one. If you prefer highly qualified HR, don't hesitate! You can train or use all the GPTs you wantโ€ฆ only with the paid version.

There are GPTs trained by:

  • ๐Ÿค– ChatGPT
  • ๐Ÿ’ผ Third-party companies as Adobe, Canva, Kayakโ€ฆ
  • ๐Ÿ™๐Ÿผโ€โ™€๏ธ Individuals.


2/ How to choose your GPTs?


When you click on the GPT icon, you'll see a pop-up window (as above) with:

  • The creator's name (with possible links)
  • The rating (on 5 stars)
  • Ranking in the GPT category
  • and the number of conversations initiated on this GPTs

It's your first level of choice. Then, it's all about your own experience guiding your decision. ๐ŸŒŸ


Experiment. Iterate. Try again. AI is all about it :)


You can also search with your keyword

For instance, if you're in the wellness ๐Ÿง˜โ€โ™‚๏ธ industry, there are folks out there who've already crafted conversations on that very topic, each with its own unique spin.


As you can imagine, the possibilities with GPTs are enormous. It's all about trial and error to find the GPT that fits you like a glove.

And if you're not entirely satisfied, well, it's up to you to create your GPT that mirrors your company's vibe! ๐Ÿ’ผโœจ


How to do it? Nothing more simple โฌ‡๏ธโฌ‡๏ธ


3/ Create Your Custom Business GPTs


  • Click on โ€œExplore GPTโ€
  • Then on the green button โ€œCreateโ€
  • You'll be engaging in conversation with him ๐Ÿ—ฃ๏ธ
  • Let yourself be carried away if you wish, he'll suggest a title for the GPT.
  • Then, he'll propose an AI-generated image based on what you've told him. You can change it if you want or ask your bot to regenerate another image with other criteria.
  • He'll ask you to specify any prohibitions, topics to avoid ๐Ÿšซ
  • And then the tone (friendly, formal, with emojis... ๐Ÿ˜Š)
  • Feel free to add attachments like PDFs of statistics, studies in your industry ๐Ÿ“Š


You can go further with the โ€œConfigureโ€ tab.

By default, it will have filled in the categories Description, Instructions, Conversation starters, and Capabilities.


You can see in the picture above, that it connects GPT with the web and Dalle for image generation. If you want the code interpreter, you need to click on it.


And There you go! Your personalized robot is ready and you can always return to the โ€œmodifyโ€ section to continue its training.


4/ What GPTs to use for writing prospecting emails? We've tested 2


Here is our prompt:

[ROLE]: Copywriter specializing in digital marketing.

[CONTEXT]: You work for a digital marketing agency that specializes in SEO services. Your target audience consists of small and medium-sized businesses (SMBs) looking to enhance their online visibility.

[TASK]: Compose a compelling prospecting email to showcase the benefits of your SEO services and encourage the recipient to schedule a free consultation.


  • Highlight the use of proven SEO techniques tailored to each client's specific needs.
  • Emphasize tangible and measurable results achieved for similar businesses.
  • Mention unique features or success stories, such as increased website traffic, higher search engine rankings, or improved conversion rates.
  • Illustrate the effectiveness of your services.
  • Emphasize the personalized approach your agency takes in developing SEO strategies.
  • Address individual goals and challenges of each client.
  • Include a strong call-to-action prompting the recipient to take the next step, such as scheduling a consultation or requesting more information.

[TONE]: Professional, yet personable. Showcase expertise and reliability while conveying a sense of approachability and willingness to assist.


๐Ÿ˜‰Tips: To prompt effectively, don't hesitate to go back and forth with ChatGPT to ask for its thoughts on your initial prompt. Then, refine it until you're satisfied. Since it's a conversational agent, it gets better with human interactions. ๐Ÿ”„๐Ÿ’ฌ


Here is Example #1 with GPTs Nยฐ7 โ€œCopywriter GPT - Marketing, Branding, Adsโ€

  • In the GPT section, go to the Writing tab.
  • Select "Copywriter GPT - Marketing, Branding, Ads" with the yellow icon.


Subject: Elevate Your Online Presence with Tailored SEO Solutions

Dear [Recipient Name],

In today's digital age, ensuring your business stands out online is not just an optionโ€”it's a necessity. At [Your Agency Name], we specialize in crafting personalized SEO strategies that propel small and medium-sized businesses to the forefront of their industry. With a blend of proven techniques and a deep understanding of your unique business needs, we're here to elevate your online visibility and drive measurable success.

Why Choose Us?

  • Tailored Strategies: We believe in a bespoke approach, tailoring our SEO solutions to address the specific goals and challenges of your business.
  • Measurable Success: Our commitment is to deliver tangible results. From increased website traffic and higher search engine rankings to improved conversion rates, we have a track record of success stories.
  • Personalized Service: Your business is unique, and so are your SEO needs. We dedicate ourselves to understanding your specific objectives, ensuring our strategy aligns with your goals.
  • Success Stories: We've helped businesses just like yours achieve remarkable growth. Whether it's doubling website traffic or securing top Google rankings, our clients' successes speak volumes.

What We Offer:

  • Comprehensive SEO Audits
  • Keyword Research & Strategy
  • On-Page and Off-Page Optimization
  • Content Creation & Marketing
  • Local SEO Enhancements
  • Monthly Performance Reports

Take the Next Step

Don't let your competition outshine you online. Schedule a free consultation with our SEO experts to discover how we can help your business thrive. Together, we'll explore your business's unique challenges and how our tailored SEO strategies can address them head-on.

[Call to Action: Schedule Your Free Consultation]

Thank you for considering [Your Agency Name] for your SEO needs. We're looking forward to helping you achieve the online success your business deserves.

Warm regards,

[Your Name][Your Position][Your Agency Name][Contact Information]


Here is Example #2 with GPTs โ€œAdvanced Email Assistantโ€


I have found this GPT with the keyword โ€œcopywriting emailโ€.


Subject: Boost Your Visibility Now

Dear Business Leader,

Are you striving to enhance your online presence?

At [Your Agency], we understand the unique challenges small and medium-sized businesses face in the digital realm.

Our approach to SEO isn't one-size-fits-all.

We tailor proven techniques to align perfectly with your specific goals.

Success stories? We have plenty.

Increased website traffic, skyrocketed search engine rankings, and improved conversion rates are just the start.

Imagine your business achieving these measurable results.

We're here to make that a reality.

Our personalized strategies are designed to overcome your unique obstacles.

Let's discuss how we can elevate your business.

Schedule your free consultation today.

Don't miss out on the opportunity to outshine your competitors.

Warm regards,

[Your Name]

[Your Position]

[Your Contact Information]

[Your Agency]

Remember, in the world of SEO, standing still is falling behind. Let's move forward together.


๐Ÿ‘‰๐ŸผMy analysis:

I much prefer the response from the 'Advanced Email Assistant' GPT, it's much shorter, effective, and straight to the point. ๐ŸŽฏ I would never read through an entire email like the first one, it's too conventional.


It just shows how the same prompt can generate vastly different responses. It's a bit like with humans, the same question will bring different answers depending on your 'formatting,' you see? ๐Ÿง 


So, it's essential to test the GPT that best suits you or even create your own and compare. ๐Ÿ“


AI saves you time, but you also need to take the time to understand it and shape it to fit your needs.


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