Reveal your creative writing to master client acquisition

Sales strategy
11 January 2024


No one knows how to write creatively anymore. Result? Email prospecting becomes empty and often almost unbearable to read.

Several factors contribute to this phenomenon:

  • Writing to sell at all costs is really not pleasant to read!
  • The systematic use of AI makes emails indistinguishable. Readers are not fooled; they can discern the difference between an email written by a human and one crafted by AI. (Use Mailtracker Signature)
  • The pressure for efficiency and marketing metrics leaves no more time to think! (If Humans no longer think, they become... robots :))πŸ€–
  • The state of concentration is dying.


Let's write less but write better.πŸ’ͺ🏻πŸ’ͺ🏻

Imagination and creativity make the difference.

How can you unlock your imagination?

How can you free your writing to be truly engaging?

Metrics can change! The opening and reading rates are not the only ways to measure the success of an email campaign.πŸ“§βœ¨

Let's approach things differently:

  • How many people reading your email will be truly moved?
  • Will they think about it days later?
  • Why will someone remember your email months later?


The answers to these questions belong to the realm of the intangible. The intangible cannot be precisely quantified, and that's what makes us humanβ€”where robots cannot reach us.

Let's break free from the mold! Open our creative minds to make a more profound impact on our future clients. πŸš€πŸ’‘


In this article, you will see how flow state combined with creative writing exercises can help you become a Master of client acquisition.


❗A fun historical fact slipped into the article including drugs :)❗


I. Writing in a state of flow


πŸ€ΈπŸ»β€β™‚οΈ What is the flow state?


The β€˜state flow’ is a state of intense and almost automatic concentration. At work, this state allows you to move mountains in a very short time. When you are in a state of flow, you are both perfectly aware of your environment and what you are doing, yet you lose the sense of time because you are absorbed in the task at hand.

It is generally in this state that you perform tasks well and quickly, without limitations.♾️

πŸ‘οΈβ€πŸ—¨οΈ How to achieve a flow state?

Here you can there are a few techniques to reach this level. It's up to you to find/pick what can trigger this flow state for you.


  • Eliminate distractions

All external distractions (noise, notifications, phone) or internal distractions (stress, hunger, etc.) can interrupt this gradual dive into the flow state.

🟧 Tips: You can create a pre-flow ritual to prepare your brain calmly. For example: pour yourself a cup of teaπŸ«–, do some exercises, and practice a few deep breaths.πŸ§˜πŸ»β€β™‚οΈ


  • Train your brain

The flow requires a level of surrender that the brain can only achieve when it has developed certain automatic processes. When you are in a semi-automatic state, you are not overthinking but in the flow, in the rhythm. Similar to a martial arts master repeating the same movement over and over.πŸ₯‹


  • Listen to music

Music has the power to modulate emotional states. If it can make you happy or sad, it can also contribute to reaching the flow state.

🟧 Tips: Several criteria can help you build a "special flow": repetitive music (techno, lounge, classical, etc.), especially instrumental tracks. Remove any music with lyrics.


  • Change your environment

For example, I often go to a coffee shop when I want to write my novel. I know that as soon as I sit down, the flow of writing will unfold with the muffled noise of the coffee machine or the chatter of people around. Being alone in a neutral environment forces me to work mindfully.


  • Identify your peak creative times

We all have times during the day when we're more alert and focused. Maybe you're a morning person who hits peak creativity with the sunrise. Or you're a night owl thriving under the moonlight. Identify these times and plan your most difficult tasks accordingly. Understanding your work time cycle can help you.


πŸ–ŠοΈ Why write prospecting emails in a flow state?


This concentration level frees the words and allows you to be more in tune with yourself. Therefore, it is more authentic and accurate.


The reader doesn't want a bullshit email; they will read your email to the end if the words resonate with them. And when it works, the effect is profound, and the conversion to a sale or collaboration can be quick and lasting. You've gained a genuine client/customer/partner who understands you.


II. 10 Tips to get started with creative writing


❗Historical fun fact:

Do you know what the β€œautomatic writing” of the surrealist artist's movement is?

FYI: This is Salvador Dali, one of the surrealist artists.

The Surrealist movement, born in the early 20th century, brought forth a unique approach to creativity and expression known as "automatic writing."

Long story short: some surrealist artists banded together, took drugs (including opium), and mindlessly wrote down on paper whatever came into their heads (without thinking about it). It made for hilarious sentences and the artists didn't remember writing it.

AndrΓ© Breton believed that automatic writing could unveil the hidden depths of the psyche and access a more profound level of creativity.

The Surrealist technique of automatic writing had a lasting impact on the art world and beyond. It paved the way for other forms of spontaneous creation, influencing writers, poets, and artists in various movements. You can try without drugs, it also does work❗


Creative writing is a rewarding and expressive endeavor that allows you to explore your imagination and communicate ideas in a unique way. Here are some tips to help you get started with creative writing:


1/ Read Widely

Expose yourself to various genres and styles of writing. This helps you understand different narrative techniques, writing styles, and storytelling structures.

🟧 Tips: take your head out of your screen from time to time!

*BTW Tom: have you read my book?*🀣🀣


2/ Write Regularly

Like any skill, creative writing improves with practice. Set aside dedicated time each day or week to write. Even if it's just a short paragraph or a few lines, consistency will contribute to your growth as a writer.

🟧 Tips: Buy yourself a small notebook and your favorite pen and always take it with you when you travel. He will quickly become your best friend. πŸ““


3/ Find Your Voice/Your Style

Your writing should reflect your personality and perspective. Don't be afraid to experiment with different tones, styles, and perspectives until you find a voice that feels authentic to you. Writing allows you to accomplish yourself, release your creativity, and gain self-confidence.


4/ Create Vivid Characters

Engaging characters are often at the heart of great stories. Develop characters with distinct personalities, motivations, and conflicts. Readers should be able to relate to or be intrigued by them.

If you are interested in storytelling, I invite you to read the article: The Power of Storytelling in Email Marketing


5/ Show, Don't Tell

Instead of simply stating facts, use descriptive language and sensory details to evoke emotions and paint a vivid picture for your readers. Allow them to experience the story rather than just being told about it.

🟧Tips: Always think about the 5 senses when you write!


6/ Use Dialogue Effectively

Dialogue adds life to your characters and helps move the story forward. Pay attention to natural speech patterns and use dialogue to reveal personalities, convey information, and build tension.


7/ Experiment with Structure

Traditional story structures are valuable but don't be afraid to experiment. Play with timelines, perspectives, and narrative structures to add uniqueness to your writing.

Get out of the box, have fun during the ride!


8/ Seek Feedback

Share your work with others and be open to constructive feedback. Join writing groups, participate in workshops, or ask trusted friends for their opinions. Constructive criticism can help you identify areas for improvement.


9/ Stay Inspired

Inspiration can strike at any moment. Surround yourself with creativity by reading, attending events, or engaging with other art forms.

10/ Embrace Challenges


Creative writing involves pushing boundaries and stepping outside your comfort zone. Challenge yourself to explore new genres, tackle different themes, or experiment with unconventional styles.

Remember, creative writing is a personal journey, and there are no strict rules. Allow yourself the freedom to explore and enjoy the process of creating something uniquely yours.


III. Unleashing the power of words: How creative writing can transform your marketing campaign


By combining creative writing exercises with a state of flow, you will work wonders!⭐🀩

This will result:

  • Your prospecting emails will become easier and easier to write.
  • You will save time and efficiency.
  • Your messages will be more and more qualitative and original.
  • You will get more and more highly qualified clients.
  • You will have confidence in yourself.
  • and little by little you will become an expert in your field.


➑️➑️ More generally, working on these two aspects will have a profound impact on your entire work organization. You will be more efficient, and more in tune with yourself.

Integrating flow state + creative writing can work miracles.


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