Best Hack Since Email Creation: Customize Subject Line Font

Email Tracking
Juliette Belfiore
19 Febuary 2024


This is not my usual style to kick off an article with a GIF, but this one is too good to resist, don't you agree? 🤩

How do you stand out in prospecting? How do you differentiate your emails from others?

How do you grab attention with your email? 📧

Well, here's a new little hack that can make all the difference in your sales approach and collaborations! 💼

Picture this: you're mindlessly scrolling through your inbox when suddenly, a subject line jumps out like a burst of color in a sea of gray. Your curiosity is sparked, your interest is piqued, and before you know it, you're eagerly clicking open that email…

Mailtracker has unveiled an amazing feature that will transform your Gmail inbox experience: customizing the subject line typeface. Yes, you heard that right – it's time to bid farewell to dull subject lines and embrace a world of personalized flair! ✨ It’s a game-changer for making your emails pop! 🚀

But it's not just about the form – it's also about the substance!

What should you write in your subject line?

How can you get creative with it?

And what should you avoid to steer clear of the spam folder?

We will discuss all these topics in this article and, as a bonus, it includes a cultural section to help you shine in social settings! 😎😎

How To Set Up Your New Subject Line Font With Mailtracker?

  1. In your Gmail interface > open a ‘New Email’
  2. Write down your subject line first
  3. Then Click on ‘Subject font’ at the right end of the line
  4. Choose your Font!

Why Font Choice Can Make All the Difference 🖋️

Subject lines are crucial in prospecting! If your recipient isn't intrigued enough by this tiny phrase, your carefully crafted email behind will never be opened!

A good subject line exponentially boosts the email open rate! So imagine with this little Mailtracker hack? = Phenomenal! 🙂

Here are some reasons that explain what truly makes the difference:

  • Personality and Branding: The font you choose can convey much about your brand's personality and style. Whether you opt for a sleek and modern font or a playful and whimsical one, your font choice can help reinforce your brand identity and make your emails more memorable.
  • Clarity and Readability: Mailtracker proposes fonts that are easy to read, especially in the limited space of a subject line. Fonts with clear, legible letterforms ensure that recipients quickly and easily understand your message.
  • Emotional Impact: Different fonts evoke different emotions and associations. For example, a thin font might feel more personal and intimate, while a bold sans-serif font conveys confidence and authority. By choosing the right font, you can evoke the desired emotional response from your audience.
  • Cultural Considerations: Fonts can also have cultural connotations and associations. It's important to consider the cultural backgrounds and preferences of your audience when choosing a font to ensure that your message is well-received and culturally appropriate.

Words to Avoid to Trigger the Spam Folder 🚫

Here are some subject lines to avoid to prevent your emails from being flagged as spam (and if it doesn’t fall into the spam box, they will be instantly deleted because they are too red flags🚩):

  1. "Make Money Fast!" → ❌ instant deletion
  2. "Get Rich Quick!" → ❌ Immediate removal
  3. "Guaranteed Results Overnight!" → ❌ Swift deletion
  4. "Lose Weight Quickly and Easily!" → ❌ Prompt eradication
  5. "Exclusive Limited Time Offer!" → ❌ Quick obliteration
  6. "You've Won a Prize – Claim Now!" → ❌ Rapid expulsion
  7. "Urgent: Immediate Action Required!" → ❌ Speedy eradication
  8. "Hot Stock Tip – Invest Now!" → ❌ Instant removal
  9. "Free Trial – Act Fast!" → ❌ Swift disposal
  10. "Increase Your Sales by 1000%!" → ❌ Immediate eradication

In prospecting emails, some words can easily trigger some spam, so be careful:

❌free, cash prize, discount, urgent, Exclisive deal, risk-free, $$$, buy now, call now…❌

These subject lines often trigger spam filters because they are commonly associated with unsolicited and potentially deceptive or misleading content. It's best to steer clear of them to ensure your emails reach your recipients' inboxes.

To prevent it, be authentic and creative ⬇️⬇️

Be Inventive and Creative in Subject Lines 🎨

What Are The Ingredients Of A Good Subject Line?

The subject lines, it's a bit of a battle for attention.

🧘🏻Free your mind, infuse it with heart. 🩵

    A touch of storytelling

        Words that pop

          Words that resonate

            A hint of mystery

              A sense of urgency

I know, it's a lot! It's all about finding the right balance.⚖️

10 Examples of Creative Subject Lines

  1. "I invite you Friday evening to reconcile your project with your values." – There is ‘Friday evening’ which is precise, and the sentence calls for action.
  2. "[Company Name] Wants You🫵🏻: Join Our Success Story!" – This subject line creates a sense of exclusivity and invites recipients to be part of something special.
  3. “7 LinkedIn post templates with 500+ likes (x10 your views)” – Efficient and data precise.
  4. “URGENT: Deadline Approaching ⏰ - Open it if you want to know more" – Bold, capitalized letters and a clock emoji drive home the message that time is of the essence.
  5. "Today I woke up badly, what about you? Do you want to wake up?" – Here is an offbeat subject line, a bit like a message written on WhatsApp.
  6. "Discover the Secret Sauce: How [Company Name] Is Revolutionizing [Industry]" – Utilizing a metaphor like "secret sauce" adds intrigue, while mentioning the company's innovation in their industry sparks curiosity.
  7. "Breaking Boundaries: [Product Name] Redefines the Game in [Industry]" – Using language like "breaking boundaries" and "redefining the game" suggests innovation and disruption, compelling recipients to learn more about the product.
  8. "Marketing is a story of love and generosity🧡" – With this kind of subject line, you know you will learn something, it is a call to click to open.
  9. "It took me 9 months to write and publish this book.” – A subject line that plays on storytelling and empathy
  10. "I invite you Today evening to reconcile your project with your values." – There is Monday which is precise, and the sentence calls for action.

To learn more about, watch out for our previous article: 8 Tips to Optimize Your Subject Cold Email Line

For Social Shine: Facefonts For Dummies💡

Some historical facts about typography

  • The Oldest Typeface Still in Use

During the Roman Empire (27 BC – 476 AD), inscriptions on columns or stone pedestals were first painted by an artist and then chiseled by a stonecutter. This process naturally formed the serifs, the parts that extend beyond the edges of the letters, under the pressure of the chisels.

The Trajan typeface, inspired by the letterforms found on the Trajan Column in Rome, originates from the 1st century AD and remains in use to this day.

  • The First Italic Typeface: In 1501, Aldus Manutius began developing italic typefaces to increase the amount of text per page. Alongside columns, justification, and hyphenation, this enabled more text to fit onto each page. Extravagant flourishes, icons, and exaggerated serifs were largely omitted.

The necessity to condense text while maintaining readability led to the creation of several typefaces. The Blackletter typeface was developed by Gutenberg and used for the renowned Gutenberg Bible, printed around 1455.

  • The rise of printing was accompanied by a desire for a variety of type styles. In 1728, when William Caslon established his type foundry, he introduced multiple typefaces. Most of the typefaces he produced were based on Roman or Gothic styles. He also included some characters from the Middle East, including Hebrew and Armenian. Caslon's typefaces were renowned for their clarity and elegance, many of which are still in use today.
  • At the end of the 19th century and the beginning of the 20th century, Art Nouveau had a significant influence on art as well as typography. Designers during this period began to experiment with new letterforms, incorporating flowing lines, elaborate ornamentation, and asymmetrical compositions.

In Paris, the metro entrances were designed by Hector Guimard.

Fun Facts About Typeface

  • The Most Popular Typeface: Helvetica is one of the most widely used typefaces in the world. It's so ubiquitous that it even has its own documentary film. Released in 2007, "Helvetica" explores the history and impact of the typeface on visual culture.
  • The Smallest Readable Font: The smallest readable font size for most people is around 4 points. Anything smaller becomes too difficult to read comfortably.
  • The Guinness World Record for "World's Smallest Font": The record for the world's smallest readable font is held by "Nanotext," a typeface created by a team of scientists at the University of Cambridge. It measures at just 0.5 nanometers tall.
  • Google Fonts offers over 1,000 free typefaces: Google Fonts, a library of free and open-source web fonts, offers over 1,000 typefaces for use in web design and other projects. It provides a wide range of options for designers and developers to choose from.
  • "Dyslexie" Typeface is Designed for Dyslexic Readers: Dyslexie is a typeface specifically designed to make reading easier for people with dyslexia. It features unique letter shapes and spacing adjustments to reduce letter swapping and improve readability.
  • The Origin of the Word "Serif": The term "serif" comes from the Dutch word "schreef," which means "line" or "stroke." Serifs are the small lines or flourishes at the ends of letters in certain typefaces.

By carefully selecting a font that aligns with your brand identity, conveys your message clearly, and resonates with your audience, you can increase the likelihood of engagement and success with your email campaigns.

Overall, font choice may seem like a small detail, but it can significantly impact the effectiveness of your subject lines in prospecting and business communication.

Mailtracker is dedicated to improving your Gmail user experience day by day.

Try it for free 🚀 Here’s the link: Trust me, you’ll love it! Catch you later!

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