Sophie LACOMBE
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October 2, 2023
Create the perfect cold email with hyper-personalization (3/4)
Did you know? Research shows that 71% of customers expect to receive personalized content, and 76% feel a lot of frustration when this doesn’t happen (McKinsey & Company, 2022). The key to e-mail opening and conversion is HYPER-PERSONALIZATION and A GREAT ICEBREAKER